Life Insurance Lead – Competitive or Exclusive?

life insurance lead

If you clicked found this article, chances are you are a life insurance agent, or someone who has purchased life insurance lead before. When purchasing internet generated leads there is 2 types out, competitive or exclusive. Competitive Life Insurance Lead.

Competitive life leads are leads which are sold off to multiple agents, multiple times. If you are purchasing a competitive lead, you are getting someone’s life insurance request, that between 1 and 4 agents have also received. If the consumer checked other types of insurance, maybe even more.

The quality of competitive lead is a common reason for purchasing. Competitive lead generators are successful for a reason, agents always rave about reaching potential buyers, and the number of bogus leads is far less than exclusive. Agents end up receiving a lot of information on a potential life insurance customer. The price of competitive leads is the main reason agents purchase this type of life lead. Competitive leads tend to be slightly cheaper than exclusive. Competitive leads do not give the consumer any online rates. Exclusive Life Insurance Leads.

The main benefit of an exclusive Life Lead is that you are the only person receiving this lead. The lead, which generally contains less data than a competitive lead is sent to only one agent. This agent then has the ability to call back this lead at their leisure. The quality of exclusive life insurance leads is often suspect. However leads will contain all relevant contact information and life insurance request data like term length, amount smoker status, birthdate, height, weight, etc. Quality among lead generators vary between sites regardless of exclusivity. Exclusive leads use a shorter form, and require less personal information. Most competitive sites do not say that they are selling it off many times. To a consumer getting “4 free quotes” doesn’t equate to having 4 insurance salesmen call, often thinking that one agent will call with 4 rate quotes.

Purchase competitive leads, and see if you can be the first agent to call, make a solid sale and hope that the next 4 agents, can’t beat your rate. Cost-wise, exclusive leads probably start at around 10$, while exclusives can be more like $15. A lot of agents use both, saying that both work well for them, selling both with success.

Free Life Insurance Leads

In case of free life insurance leads, vendors offering them either seek to promote their company, create awareness in the agent market about their product, or it is merely an introductory offer to attract new clients.

There are many online and offline companies offering free leads as a part of their promotional tools or introductory offer. A small amount of free leads is mutually beneficial to the vendors as well as independent agents or companies. The agents get some leads free of cost, and if these small numbers of leads are reliable then they get a qualified source of leads to work on. www.getting_leads.com offers small test leads free of cost before one makes bulk purchases. Some vendors offer free leads in exchange for commissions, in case a lead qualifies as an actual customer. www.lifeinsuranceindepth.com offers 5 free life insurance leads on every sign up. Certain other companies supply free leads to agents to translate them to actual sales, apart from providing high commissions, promotional and training skills, back office and sales support, etc. They employ agents as freelancers to work for them.

Getting a free life insurance lead is easy and mostly risk-free. The only thing that is lost in working around free life insurance leads is wasted time and effort, and sometimes reputation.

Source : Life Insurance Lead & Life Insurance Leads